23 frameworks from 125 years of marketing thought. 75+ pages of strategic analysis and visual reference. The thinking that shaped the discipline, organized for practitioners.
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These frameworks help you surface trade-offs, sharpen decisions, and reduce the risk of building on untested assumptions. Some you'll reach for constantly. Others will sit until exactly the right moment.
Marketers became experts in channels, platforms, and execution. Deep in tactics, disconnected from strategy. They're handed a product they didn't shape, a price they didn't set, a go-to-market they didn't design. Then they're asked to deliver growth.
The frameworks to change that dynamic have existed for decades. They've been published, taught, and used by the best strategists in the field. They're just scattered across 40 sources, buried in 300-page textbooks, or lost in someone's old slide deck.
This book is about reclaiming a seat at the table.
75+ pages of strategic analysis. 23 frameworks. Instant download.
Know your arena before you play
Define what you offer and where you compete
Build the brand, craft the story
Where strategy becomes expression
Mid-career marketers who've outgrown tactics but never got a strategic toolkit.
Brand strategists who need a reference they can trust without pulling textbooks.
Consultants and planners who want every framework at their fingertips for workshops.
Founders and leaders who want the strategic vocabulary when the marketing conversation starts.
"I've been in marketing for 12 years and I still reference this weekly. The 'So What' pages tell you the thing the textbooks leave out."
"A framework guide that doesn't treat you like a first-year MBA student. It assumes context and gives you tools to act."
"Used the Perceptual Mapping spread in a client workshop. Pulled it up, walked them through it, landed immediately."
I spent a decade at Amazon running global marketing campaigns, defining brand architecture for multi-billion dollar businesses, and building the systems that kept the story consistent across 26 countries.
Creatives call me the suit. Executives call me the brand guy. I'm both. I fight for great creative with people who just want to skip to the ROI, and keep creative energy pointed at outcomes that matter.
Marketing with Influence is the reference guide I wish I'd had when I started. The frameworks that actually get used in strategy rooms, stripped of the academic padding, designed so you can pull them out when you need them.
If Marketing with Influence doesn't become a reference you reach for, I'll refund your purchase. The risk is mine.
A professionally designed PDF. Instant download. Works on any device.
Textbooks give theory. This gives you the frameworks in a format designed for practitioners. A reference guide, not a curriculum.
Knowing a framework and having it ready to deploy are different things. The "So What" pages surface the strategic insight most people miss. Senior marketers tell us that's where the value lives.
Yes. This is Edition 1. Future editions add new frameworks. Every buyer gets free updates for life.
Absolutely. Designed to be referenced, shared, and discussed. Many buyers use them directly in strategy workshops and client decks.
30 days, no questions. Email us and we'll refund your purchase.
23 frameworks. The toolkit you'll reach for again and again.
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